1. Introduction
Bellevo, Inc. ("Bellevo", "we", "us") operates a marketplace and salon-management platform for the beauty and wellness industry. This Privacy Policy explains what information we collect about you, how we use it, and the choices you have. It applies to the Bellevo mobile app for customers, the Bellevo for Business mobile app for salon owners and staff, and the marketing pages on bellevoapp.com.
By creating an account or using our services, you agree to this Policy. If you do not agree, please do not use Bellevo.
2. Information We Collect
We collect only the information we need to make Bellevo work. Categories include:
- Account information — your name, email address, phone number, profile photo, and the authentication provider you use (Sign in with Apple, Sign in with Google, or email and password).
- Salon information (Bellevo for Business) — your salon name, address, opening hours, business category, services, prices, and team members.
- Bookings and history — the appointments you create, modify, or cancel, along with the services, professionals, dates, and times associated with them.
- Photos and uploads — profile photos and photos you attach to your service menu. You choose what to upload.
- Location — when you set up your salon address, we use your device location (with your permission) to center the map on your salon. We do not track your background location.
- Payment information — payment-method details are collected and processed by our payment processor (currently CyberSource). Bellevo does not store full card numbers on our servers.
- Device and diagnostic data — device type, operating system version, app version, crash logs, and basic performance metrics. We use this to fix bugs and improve quality.
- Push notification tokens — to send you booking confirmations, reminders, and status updates if you opt in to notifications.
3. How We Use Your Information
We use your information to:
- Create and maintain your Bellevo account.
- Match customers with salons, surface availability, and confirm bookings between you and the salon you choose.
- Send you transactional messages such as booking confirmations, reminders, cancellation notices, and account-security alerts.
- Process payments and refunds.
- Detect, prevent, and respond to fraud, abuse, or security incidents.
- Comply with applicable legal obligations.
- Improve the apps — debug crashes, fix bugs, and develop new features.
We do not sell your personal information. We do not use your information to deliver third-party advertising.
4. Sharing of Information
Bellevo shares your information only in the limited circumstances below:
- With the salon you book — when you book an appointment, the salon sees your name, photo, phone number, email, the services you booked, and any notes you provide. This is how the salon prepares for your visit.
- With service providers we rely on — Google LLC (Firebase Authentication, Cloud Firestore, Cloud Functions, Firebase Cloud Messaging, Firebase Crashlytics, Google Maps), Apple Inc. (Sign in with Apple, push notifications), and our payment processor (currently CyberSource). These vendors process information on our behalf under contractual confidentiality obligations.
- To comply with law — when we are required to do so by law, legal process, or to protect the rights, property, or safety of Bellevo, our users, or others.
- With your consent — when you ask us to share information with a third party.
5. Data Retention
We keep your account information for as long as your account is active. When you delete your account, we immediately remove your account, your salon (if you are a salon owner), your bookings, services, client records, team invitations, and saved payment-policy settings, as described in Section 6.
Limited records may persist after deletion in:
- Backups, until they cycle out (typically within 30 days).
- Aggregated, de-identified analytics that cannot be linked back to you.
- Records we are legally required to keep, such as financial records related to payments you made.
6. Your Rights and Choices
Delete your account from inside the app. In both the Bellevo and Bellevo for Business apps, open Profile → Account → Delete account. We will permanently and immediately delete your account, your salon (if applicable), and all associated data from our active systems. The action is irreversible.
You also have the right to:
- Access a copy of the personal information we hold about you.
- Correct information that is inaccurate or out of date — most fields can be edited directly in the app.
- Object to certain uses of your information, or restrict processing where the law permits.
- Withdraw consent to optional permissions such as Camera, Photo Library, or Location at any time in iOS Settings.
- Lodge a complaint with the data-protection authority in your country if you believe your rights have been violated.
To make any of these requests, email hello@bellevoapp.com. We aim to respond within 30 days.
7. Security
We protect your information with industry-standard safeguards including encryption in transit (TLS), encryption at rest, role-based access control, and Firestore security rules that scope every read and write to the appropriate user or salon owner. No system is perfectly secure — if you believe your account has been compromised, contact us right away at hello@bellevoapp.com.
8. Children's Privacy
Bellevo is not intended for children under 16 and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us and we will delete it.
9. International Users
Bellevo operates from Saint Kitts and Nevis and stores data on Google Cloud infrastructure located in the United States. By using Bellevo, you understand that your information will be transferred to, and processed in, those jurisdictions. We rely on standard contractual safeguards with our vendors to protect cross-border transfers.
10. Changes to This Policy
We may update this Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. If the changes are material we will also notify you in the app or by email before they take effect.
11. Contact Us
Questions, comments, or requests about this Policy? Email hello@bellevoapp.com.
